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Understanding the need for online reviews enables you to optimize your website, content, and customer experience.

Your strategy should focus on providing the most accurate information that represents your business well and Google can use this to rank your business profile.

Google My Business can help you develop your local SEO and start drawing attention to your business.

Understanding your target persona and audience is a necessary step to identify the right channel, format, language, and voice that will be used for your marketing campaigns

Developing a target persona for your business will help you gain a better understanding of your customer’s habits, likes, demographic info that allows you to know them on a deeper level.

The underlying importance of having quality content allows your site to speak with your target audience, making your brand more recognizable and worthy of investment.