Defining Digital Marketing
The number of people going online every day is increasing daily and with the constant usage of the internet, numerous possibilities can be used to connect with audiences.
Gone are the days where individuals browse inside stores and ask sales representative for more information on a specific product. Now, everyone uses the internet to gather the information they require before making a purchase or even before visiting the local store to process their purchase.
What is Digital Marketing?
Digital Marketing is a form of advertising that enables companies to promote a brand, services, and products through different digital channels such as social media, search engines (e.g. Google and Bing), websites, and more. It aims to help businesses, big or small to reach their target consumers via the internet or other digital media.
Today, digital marketing has become a vital part of any business strategy because of how the internet plays a significant role in the decision-making process of consumers. This makes it necessary for businesses to be present online.
Digital Marketing vs. Traditional Marketing
Both share the same fundamentals, which is to identify, connect, and retain their target audience. However, the difference is the platform involved when connecting to their market.
Traditional Marketing reaches out to local targets through print ads or broadcast advertising. Also, it uses physical marketing materials such as brochures, flyers, or leaflets to disseminate information. Lastly, it relies heavily on traditional channels such as television, newspapers, radio ads, billboards, and more.
On the other hand, Digital Marketing can reach an audience from any location with internet access and can filter them using demographics that are best suited for their campaign. Through social media and forum websites, digital marketers were able to communicate and engage with their audience. Lastly, dynamic content, it allows digital marketers to provide multiple delivery channels and let their audience engage with specific channels that suits them the most.
Types of Digital Marketing
We’ll give you a quick rundown of the most common digital marketing strategies.
Search Engine Optimization (SEO)
It is the process of optimizing your website to increase your ranking on search engine results pages (SERP), thus increasing your website’s organic traffic. SEO includes a different approach:
This approach focuses on all the content that exists on the pages of your website, such as answering questions of your readers and visitors by researching for keywords, its volume, and intent.
This SEO approach focuses on activities happening outside of the website, such as inbound links or backlinks. You can earn these links by writing guest posts, and networking with other publishers.
This approach aims at the backend of your website and how it is coded. From image compression, CSS and JS minification, web loading speed, and other factors that affect your ranking on SERP.
It is a process where you generate brand awareness, traffic growth, and lead generation through different content formats and help users move through the buyer’s journey. Formats such as blog posts that allow you to demonstrate your expertise in the field; eBooks and whitepapers to educate your website visitors and infographics that allow your reader to envision the concept you want them to learn.
Social Media Marketing
This strategy allows a digital marketer to promote your brand and content through different social media channels such as Facebook, LinkedIn, Twitter, Instagram, Pinterest, and more. Social Media Marketing allows you to directly engage with your target audience and gather more insights about their decision-making process.
PPC is a strategy wherein you pay a publisher every time your ads are clicked. The most common type of PPC is Google Ads, which enables you to pay for the top spot on Google SERP at a certain price and keyword you implemented. Other PPC channels you are Facebook ads, Twitter ads, and LinkedIn ads.
Emails are often used to promote content, exclusive discounts, or event which can direct people to the website. It is one way of communicating with audiences and boost your brand’s visibility. An email marketing campaign can include customer welcome emails, blog newsletters, holiday promotions, or event announcements.
Why your business needs Digital Marketing
Digital Marketing works for any type of business in any industry. It involves a lot of processes and strategies that help you target a much larger audience. Besides, it’s more cost-effective than traditional marketing and enables you to track and monitor your success daily.
If you’re unsure of what to do next, we are happy to help. Our team is always up to date when it comes to digital marketing, and we can create a solution that fits your budget and plan while helping you achieve your goals. Contact us today!