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Difference of Target Persona and Target Audience

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One of the main factors for users to have a positive experience with your business is effective communication. That’s why it is important to send a clear message that aligns with a consumer’s needs.

Understanding your target persona and audience is a necessary step to identify the right channel, format, language, and voice that will be used for your marketing campaigns.

Target Audience vs. Target Persona: The Main Difference

As discussed in our previous blog, the target persona is not only about a user’s information such as age, gender, etc., it also includes behaviors and characteristics such as their challenges, goals, dreams, and more.

Target audience, on the other hand, is the demographic of people to whom you address your services and products. The target audience shares the same behavioral and demographic attributes including but not limited to age, gender, income, geographic location, and socioeconomic status.

Finding the right audience is crucial to your marketing campaign’s efficiency. Having a defined target audience will allow you to craft a more personal and intentional campaign messaging to a group of people that are most likely to purchase your services and products.

Different Types of Target Audience

The target audience can be segmented depending on the following categories:

Demographic

In this group, attributes included are age, marital status, education, and gender. For example, if you are selling baby products, your target audience is the parent or mothers within the age group of 28 – 40.

Behavior

This includes attributes such as spending habits, brand interactions, etc. When you are thinking about your target audience, it’s also important to know how they reach their decisions before purchasing. What are their intentions? Have they visited your site before, and how much can they spend?

Location

This target audience is helpful for local businesses with specific services such as plumbing, salons, notary publics, restaurants, and more. Think about how you want to reach your customers locally and how can you utilize that in your marketing campaigns.

There are many more types of target audience out there and each can be unique depending on your brand since companies have their own set of values, purpose, and strategies.

Importance of Targeting in Marketing

Once you have a defined target audience, it will help your business advertise more efficiently. While it is also important to reach people at a broader scale, focusing on a specific segment of your target audience will reach more potential customers directly.

When you directly reach out to those interested in your service or product, the possibility of you gaining more profits is high. That’s why understanding who will be receiving or seeing your campaign messages is necessary.

Choosing between Target Audience and Target Persona

While buyer personas are commonly used than target audiences, it doesn’t necessarily mean that one should replace the other. The target audience and target persona should work together in your marketing plan.

If you aim to conduct a market survey, a target audience will provide you with a wide collection of data. If the goal is to create a digital marketing strategy, a target persona can deliver a satisfactory result.

Think of the target audience as your first step in creating your buyer persona. It will allow you to have a broader view of the business and identify consumers who purchased your services and products. From there, you can target your audience through your target persona.

Need help in generating your target audiences or buyer personas? Drop us a message today!

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