How Small Businesses Can Build Brand Awareness?
For small businesses, brand awareness is a vital part of your marketing strategy. Potential customers can’t purchase your product or service if they don’t know you exist. Increasing awareness of your brand can help you expand your reach, and help you grow your business in the long run.
So how do you develop brand awareness for your small business?
What is Brand Awareness?
Brand awareness is the degree to which your target audience or market is familiar with your brand under different conditions. When consumers purchase a product, they are more likely to choose a brand they recognize or familiar with.
Having brand awareness implies that consumers can recall your brand’s USP (Unique Selling Point) and can distinguish it from other brands. One of the major advantages of brand awareness is the ease of acquiring new customers, grow customer loyalty, and increase in market share.
For small businesses, however, it can be challenging to build awareness of your brand in today’s ever-changing market. But there are various strategies you can do to slowly gain momentum and get your small business noticed.
Strategies in Building Brand Awareness for Small Businesses
Evaluate your current branding
Before you implement different campaigns to increase brand awareness, take a look at your current branding strategies, and evaluate each to ensure that everything is aligned and consistent. These includes:
- Internal: your company’s mission, vision, values, and culture.
- External: website, company logo, marketing materials, social media accounts, and content.
- Buyer’s experience: sales process, customer service support, and policies.
This also includes understanding the goals of your company to easily determine the objectives of your branding campaign and measure the success of your strategy.
One of the many ways to inform and educate people about your brand or business is by creating useful and unique content. Contents that are relevant and engaging can help you generate more traffic and allow the user an opportunity to share your content through social media, email, or other forms.
Content is not limited to blog articles, but also includes videos, images, or infographics. Shares are vital for reaching a new target audience, and the more your content is shared, the more your business gets in front of an audience you don’t know exists.
Improve your SEO
Search Engine Optimization is crucial to your brand’s presence online. It may sound intimidating but there are simple ways where you can implement it properly and get your content seen on the top pages of SERP (Search Engine Result Page).
One crucial factor to your SEO strategy is keywords. Determining the right keywords your target audience is using to find businesses like yours are vital. So, do keyword research and focus on incorporating relevant terms into your content. You can use the MOZ keyword research tool to determine the important keywords within your industry.
Once you build content around the keywords, it’s necessary to include it in your headline, title, images, etc. But take note not to overstuff your content with keywords or your website can get penalized by Google.
Social Media Presence
One of the simplest ways to build brand awareness is through social media and actively socialize with users. First is to interact with your audience, posting isn’t enough, you can interact by communicating with followers, asking questions, surveys, and engaging with their posts.
Second, especially if you have an online retail store, is to host giveaways, or contests to encourage your audience to share your brand. When hosting a contest on social media, remember the essential elements they need to do, which is to tag, share, and repost your content in exchange for an entry or a prize.
Take note that growing your audience on social media shouldn’t be your only focus but also converting those followers into buyers.
Join Community Events
Participation in local or online events can do big things for your brand. As a small business, your connection to the community is what differentiates you from the bigger brands. You can get involved with volunteering on behalf of your business, give out presentations, or participate as a panel.
To get wider coverage, you can look into partnering with other businesses and co-host an event. It will not only gain you a local partnership, but also an increase in your target market.
Influencers have a huge following and those who follow them trust the products they use or promote. For example, if you are selling fitness clothes, an influencer can encourage their followers to purchase it by wearing it daily, showing how it fits and promoting its benefits.
Explore your niche and find local influencers that you can collaborate with. This will help boost trust towards your brand while building brand awareness.
Importance of Brand Awareness
Small businesses can use different approaches to promote their brand, but one certain thing is the importance of investing time and effort in building brand awareness. With the right set of strategy and creativity, you can be successful in reaching your target customers. Just make sure that you take consistent steps until you reach your goal.
Looking to build your brand awareness? Contact us today!