Reasons Why A Mobile Responsive Website Is Important
It’s now safe to assume that most users who visit your site are either using a smartphone or a tablet. While some organizations have a hard time transitioning their old website to a mobile-friendly format, some are also quick to respond.
This is not a feature that is “nice to have” but a necessity in today’s digital world. Individuals and business owners need to have an understanding of why their website’s responsiveness can affect the bottom line of their business.
What do you consider a Mobile-Friendly Website?
A mobile-friendly site is designed to display properly on smaller screens, such as your iOS and Android phones or tablets like iPad. This means that the texts should be easily readable, links are easily clickable and overall content should be easy to consume.
To know if your web page is responsive to mobile, you can use Google’s Mobile-Friendly Test and learn how your website ranks.
Responsive websites are developed via Cascading Style Sheets (CSS) that applies multiple variables depending on the size of the screen. For example, sections shown on desktops can be hidden on mobile devices, or you could implement specific font size for mobile that is different from desktop, so it fits properly to the screen.
Why a Mobile Responsive Site is Important?
Mobile responsive sites play a vital role in ensuring that your site is properly optimized to convert leads into customers. For your business to not have a mobile responsive website can cause you to lose out entirely on a rapidly growing audience.
Mobile Usage is Increasing
It’s not a surprise anymore. In today’s world, the number of users searching or browsing the internet are using mobile devices more than the desktop (see stats from Smart Insights), and some mobile apps are only intended for mobile (e.g. Instagram).
Our smartphones are now like a lifeline and users are expecting websites to be as responsive as the desktop version. Your website is the heart of your digital marketing campaigns and the first point a customer comes in contact with, so ensuring it projects confidence from the beginning is crucial.
Search Engine Optimization (SEO)
Google gives preference to websites with responsive design patters. Everything Google says is important for your SEO strategy and since they are promoting mobile responsive websites, it will help with your SEO ranking.
An unresponsive website is one of the major reasons why you might be seeing a high bounce rate on your data because users don’t usually want to interact with something that is not easy to use. A mobile responsive website will keep your bounce rate low, which factors in SEO.
Increases Conversion Rate
Think of yourself as a customer. If you came across a website that it isn’t easy to navigate or requires you to put additional work for the simplest thing, would you still go through with the process?
By creating a seamless and optimal experience, users will have a positive appreciation for your brand, therefore increasing the chances of them converting. Responsive websites don’t require them to switch devices to purchase or talk to a customer representative.
One Website to Manage
Originally, individuals would need to have different sites meant for desktop and mobile. Now that mobile responsiveness was introduced, you don’t have to pay for separate hosting and domains. Meaning, it’s more cost-effective than having to develop two websites.
You also don’t need to worry about duplicate content that might hurt your SEO. Having a single site allows Google to index and crawl your website successfully.
We won’t be seeing a decrease in the number of mobile usages in the coming years, instead, we’ll be seeing a huge increase in a short amount of time. It’s here to stay and with users relying more and more on mobile devices to search for information or look for specific products, your website must be prepared for mobile traffic.
It’s now an essential factor in growing your business online. Ensuring that users will have a consistent experience, regardless of the device type, you will be guaranteed to get repeat customers and generate new leads.