Why I Need A Website?
“If your business is not on the internet, then your business will be out of business.” — Bill Gates
Customer behavior changes over time, and your business should be able to keep up. Having an online presence, no matter the size of your company is crucial to your success. 2020 is a tough year for all of us, but then we realize the importance of technology and the services being available online, from the healthcare sector, food industry to education.
Top Reasons Your Business Needs A Website
To Help You Gain Credibility
Based on a study, consumers nowadays don’t trust a business without a website. Today, a business’s credibility and reputation are vital to keeping up in this competitive market that even small businesses need to have a presence online.
Having a social media account, either on Facebook, LinkedIn or Instagram won’t cut either. Now that consumers are turning to the internet to look for specific information, product, or service, a website is very important.
To Increase Your Brand Visibility
One thing consumers look for online, especially if they become interested in your product or services is a website. Without it, users won’t be able to find any reliable information about your business or how to contact you.
A website might cause a lot especially if you are aiming for a very specific design or feature but the return on investment (ROI) would be high.
To Attract New Customers Through Search Engines
Having a website increases your chances of getting leads. According to research, users tend to research a business or service before making a decision. If you don’t have a website, the chances to acquire this market will be close to none.
Even if your business is closed for the day, your website is available 24/7 to give prospects information about what your business does, and how your service can solve their problems.
To Give You A Platform For Showcasing Your Work
Defining and differentiating your brand from competitors in your local area can be challenging. For consumers, it’s difficult to find the right provider for the job and the only information they can base their decision on is the price, not on the quality.
However, you can build a website to showcase the work you’ve done, along with testimonials and reviews from your previous and current clients. For local businesses, specifically, a website can give you that competitive edge against your competitors.
To Implement Different Digital Marketing Strategies
Traditional Marketing such as printing and distributing flyers costs more and requires a lot of effort, while Digital Marketing is less expensive but is more effective especially if your target market is all online.
However, digital marketing won’t matter if you don’t have a website. When you publish a post on social media or an email campaign, your website will be the destination you want the users to go to complete an action (e.g., make a purchase, submit a contact form, or subscribe to your newsletter).
It is not about you needing a website, but more of “can your business afford not to have a website?” and the answer is no. By having a website, you increase your chance of dominating the market and it will allow you to leave a good impression on your audience.
Creating a simple website is easy, with so many options that allow you to design your own even without any experience. However, there are many factors to consider when developing your business’ website, such as UX/UI, SEO, and more. It is best recommended to hire professional web developers to create your dream website.
Make this a priority so you can start reaping the benefits. Contact us today!