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FAQ

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Frequently Asked Questions

What is SEO?

Search Engine Optimization is everything done, on-site and off-site, to ensure your website gets found on the Internet and to make sure that the incoming traffic converts to sales & business.

Why do I need SEO?

To be found online. Not only large companies can benefit from SEO, but small businesses are also now investing in some form of online marketing to get ahead of competitors.

How will you improve our search engine rankings?

There are multiple strategies we can implement to improve your search engine rankings and following are included:

  • On-page SEO
  • Off-page SEO
  • Content Marketing

What’s the process for earning high-quality links?

  • Reach out to different website related to the client’s niche for placement opportunities
  • Guest blogging

How Long Does It Take to See Results?

Results are not guaranteed but rest assured that you can slowly see the progress in about 3 – 6 months.

What are Keywords?

Keywords are the terms, words, phrases a user uses to find results on search engines. It can be short or long-tail keywords to look for videos, images, products, websites, blogs, or any kind of information on the web. Keywords are inserted strategically on to your web pages and content.

What is Pay-per-Click?

It is a model of digital marketing where the advertiser pays a fee every time one of their ads is clicked. PPC is an effective way to bring people to your website and can be very profitable if managed correctly.

Will we be able to see actual spend within Ads?

We will be providing you an access to your google ads account and provide a report for the daily budget and monthly ad spent.

What metrics are included in your standard reports?

We provided visibility throughout our report and we always include the most important metrics for clear understanding of your campaign.

  • CPC
  • CTR
  • Ad Positions
  • Conversion Rate
  • Landing Pages

What are the benefits of social media marketing for my company?

Social Media has transformed the way customers communicate with businesses and vice versa. Social Media has become vital to develop a relationship with your audience and lead them through the sales funnel.

What social channels should be my company be on?

Depending on the nature of your business, you won’t have to be on every social media platform. The most used channels are Facebook, LinkedIn, Twitter & Instagram but for some industries, YouTube or Pinterest is the most effective.

How often should I post on Social Media?

For Facebook, at least once a day and no more than 3x a week.

For Instagram, at least once or twice per day

For LinkedIn, no more than once per day and at least twice a week.

These all depends on the industry you're in and the strategy that will be implemented to help with your business goals.

Do I need a blog?

Blogs appeal to users by providing them relevant information and entertainment. Blogs can be used by any business for any purpose, so we recommend having a blog.

How do you optimize your content for readers and search engines?

We optimized content based on your target audience and we used relevant keywords to get the visibility of each blog content and integrate SEO to each content we produce.

What types of content do you produce?

Aside from website content and blog articles, we can create infographics, templates, short videos, and other marketing materials.

How will your writers familiarize themselves with our business and industry?

We conduct thorough research of your brand to produce authoritative, and unique content that captures the intent of your audience.

How often should you produce and publish a blog?

When it comes to blogging, best practice is a weekly post of 1 – 2 articles per week. However, there is no definitive number when it comes to blog writing. Quality is more important than quantity.

How much input will I have in the design?

We will coordinate with you throughout the process of designing and developing your website. We will provide you with wireframes and mockups that needs your approval before we proceed with the process of web development.

Will you use a responsive design?

We know the importance of having a responsive website and we always incorporate best practices to ensure it is scalable and fit all types of devices your website can be viewed.

Will my website be able to scale as the business grows?

Our web design service ensures that your website is easily scalable, and additional features such as pages, navigation options, more services can be added easily without conflict on your current design.

What role does SEO play in your site design?

We always keep SEO in mind when we design and develop your website. We use strategies and best practices to ensure that your site is SEO-friendly from the start.

Do you set up Analytics tracking when designing a new site?

We can set up the tracking codes within your website so you can start tracking and measuring user behavior and traffic.

How will we communicate?

We’ll assign you a specific person who will oversee the communication with you. It depends on your availability, but we can set up meeting schedules and set a regular time for discussions and updates.

How will you report on our progress month-over-month?

We will send you a detailed and easy-to-read report monthly and will walk you through the report if requested.

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