On-page SEO is a method of optimizing individual pages of your website to rank higher on the search engine results page. Your website could have the best content for your targeted keywords, but if your page is not optimized, then you will never rank on search engines.
When Google updates its algorithms, some factors become obsolete and new ones are added in. But some elements stay the same over time which will be the first step to build and improve your website. At preXence, on-page SEO is a fundamental part of our SEO process.
Keyword Targeting & Density
Keyword research is the starting point of writing and it needs to be aligned with your content. When optimizing for targeted keywords, we don’t overdo it. We follow best practices when it comes to keyword density and placement. We know where to put your main keywords and how to support it with LSI keywords.
Optimized Images & Videos
Adding videos and images to your content creates a positive impact on overall site engagement. However. simply uploading a video or image for your website is not enough. It needs to be fully optimized, so it won’t affect your site performance and ranking.
Title Tags & Meta Description
The title tag of a page is one of the most important on-page SEO components and while meta description is not considered as a ranking factor, it is an essential element to a perfectly optimized page as it contributes to your click-through-rate (CTR).
Internal & External Links
Internal linking is a major factor of on-page SEO as it strengthens your site when it comes to the overall rankings. It also establishes your site’s navigation and creates page hierarchy. We use authoritative and relevant external links to create a better user experience and adds value to your content.
SEO Friendly URL
It’s important to realize that a clean, search engine friendly URL structure is as useful to users as well as to search engines. If you come across a website URL that contains “https://www.website.com/?p=127... “, would you click on it? When structuring your URL, we avoid complex and confusing structure and opt for a short and keyword-optimized URL.
Headers tags serve an important purpose, not only for your SEO but also for your users. H1 tags can provide your users with an idea of what your page is all about. Also, they can subtly impact your rankings by delivering keyword-rich context for the search engines.
Your page speed is considered as a mobile search ranking factor. A website that loads slowly will quickly lose a website visitor. A lot of factors contribute to your page’s loading speed and as your SEO partner, we spend time optimizing and ensure that your website speed will show improvements.
While it’s not a ranking factor, users need to be able to share your content with their network. Social media maximize the exposure of your content and in today’s online world, your website is expected to have an active social media account.