Social Media Marketing
Facebook, Instagram, LinkedIn, Twitter, Pinterest, and more. If you are not spending time and effort on these social channels as part of your digital marketing strategy, then you are missing out on several opportunities that it can present for your business.
To build brand loyalty and engagement as your goal, the purpose of Social Media Marketing is to keep your current audience up to date with the latest about your business and show the benefits of your products or service on their day to day lives.
Social media platforms are a cost-effective, and time-efficient marketing tool that you should look into and start working on, whatever the nature of your business is.
How Social Media Plays A Role
Manage Reputation
Your social media presence can influence your business’ online reputation. No matter the size of your business and no matter the type of product or service you offer, there will always be some negative reviews that can’t be helped. The goal of Social Media Marketing, aside from posting strategic and creative content is to listen to your audience, engage, and manage issues instantly that might affect your reputation.
Increased Traffic
Social media posts can be utilized to drive targeted traffic to your social media channels or your website. Although social media is not considered a ranking factor, it can still affect your inbound traffic. When you post useful, unique, and relevant information, you are giving your audience or followers a reason to go to your website and take an action (i.e. making a purchase or reading an entire blog article)
Customer Retention
Good customer service will always be one of the crucial foundations for any successful business. If customers didn’t have a good experience the first time, they won’t be coming back. For small businesses that don’t have a team intended for customer service, social media is the simple answer. With the use of social media, you can easily address any concerns from your customers and in return, they will remain loyal to your brand.
Branding
Proving your reliability as a brand is important for any customer. Social media provides a new direction for your business to promote products and services. Following best practices when posting content on social media, the audience will tend to pay more attention and will bring them closer to your brand and lead them to purchase or to convert.
