SSL or Secure Sockets Layer is a protocol enabling data encryption and help users confirm the ownership of the website. SSL is used to protect the communication between a browser and servers. And since 2014, Hypertext Transfer Protocol Secure (HTTPS) has been confirmed to be a ranking signal by Google.
The main benefit of having a secured website is the extra layer of protection it provides when a website visitor enters confidential information such as their credit card details. An SSL certificate ties your domain name, company name, and location together.
There are instances where your website can be duplicated by identity thieves and users have no way of knowing that their information is being received by cybercriminals. Your HTTPS designation on the URL indicated that your website has been verified as authentic.
As announced by Google, websites without encryption are penalized and giving preference to websites with SSL. Increased traffic will not only improve your ranking but help you build brand awareness and increase sales.
Avoid Browser Alerts
Google Chrome now notifies a user with a warning if a user is visiting a non-secure website, which can lead to a decrease in traffic. Having an SSL secured website improves your credibility and brand reputation.
The best way to protect your data is to encrypt your website with HTTPS. While most users don’t have a complete understanding of HTTPS, they know how to spot the difference between a non-secured and secured website. A secure connection will give your website visitors peace of mind that all their information will be safe.